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The SEO Alchemists
Our team

Meet the team

The leadership and specialist teams behind every campaign at The SEO Alchemists — led by experienced local SEO specialists.

Delivered by our in-house SEO team

Leadership

The people leading your growth

David Houston

David Houston

Founder & CEO

David founded The SEO Alchemists in 2023 after seeing the same problem from the inside more than once. As an IT manager at a marketing agency, he watched client work slow down while the invoices kept going out. He moved to another agency and found the same pattern, so he decided to build the kind of agency he would want to hire himself.

That experience shaped how the company works today: target keywords agreed in writing, reporting on calls and leads, month-to-month service, and a six-month Performance-Backed Billing that pauses billing if the results don’t arrive.

David has worked with more than 500 clients and stays close to the work. He leads sales and strategy calls himself and meets regularly with existing clients. He is based in Austin, Texas.

Away from the office, David keeps aquariums. He says looking after his fish is where he finds his calm.

Zohaib Ayub

Zohaib Ayub

CTO

Zohaib started as a freelancer and built a career on one idea: marketing should be measured by what it earns. Over more than 10 years he has worked with 200+ clients and delivered 235+ projects in SEO, Google Ads, e-commerce and social media.

He holds the Google Digital Marketing & E-commerce Professional Certificate, is a winner of the Freelancing Award 2025 for SEO, and a Future Leader Award winner at ITCN 2026. He has also trained new marketers as a head instructor and judged startup competitions.

At The SEO Alchemists, Zohaib oversees every campaign tied to the numbers that matter to a business owner: calls, leads and return on spend.

Credentials

Zohaib's certifications

Google and university-backed training behind the strategies we run for clients.

Google Digital Marketing & E-commerce Professional Certificate certificate awarded to Muhammad Zohaib Ayub

Google Digital Marketing & E-commerce Professional Certificate

Google · Coursera, 2022

Foundations of Digital Marketing and E-commerce certificate awarded to Muhammad Zohaib Ayub

Foundations of Digital Marketing and E-commerce

Google · Coursera, 2022

Assess for Success: Marketing Analytics and Measurement certificate awarded to Muhammad Zohaib Ayub

Assess for Success: Marketing Analytics and Measurement

Google · Coursera, 2022

Make the Sale: Build, Launch, and Manage E-commerce Stores certificate awarded to Muhammad Zohaib Ayub

Make the Sale: Build, Launch, and Manage E-commerce Stores

Google · Coursera, 2022

Satisfaction Guaranteed: Develop Customer Loyalty Online certificate awarded to Muhammad Zohaib Ayub

Satisfaction Guaranteed: Develop Customer Loyalty Online

Google · Coursera, 2022

Optimizing a Website for Google Search certificate awarded to Muhammad Zohaib Ayub

Optimizing a Website for Google Search

UC Davis · Coursera, 2022

Departments

The teams behind your results

SEO & Local Search

This team works to get your business found when nearby customers search on Google and Google Maps. They research what your customers type, fix what holds your pages back, and track where you rank.

  • Keyword and competitor research
  • On-page and technical SEO fixes
  • Google Business Profile optimization and rank tracking

Website Development

This team designs and builds fast, mobile-friendly websites that you own. Every page is built to turn visitors into calls and quote requests.

  • Website design and build
  • Speed and mobile optimization
  • Ongoing updates and maintenance

Google & Social Ads

This team plans and runs paid campaigns on Google, Facebook and Instagram. They focus spend on the searches and audiences most likely to become customers.

  • Campaign setup and targeting
  • Ad copy and creative testing
  • Budget and conversion tracking

Social Media

This team keeps your social profiles active and consistent with your brand. They create posts that show real work and give customers reasons to reach out.

  • Content planning and posting
  • Profile setup and branding
  • Engagement and review responses

Customer Support

This team is your point of contact for questions, requests and updates. They make sure you always know what is being done and why.

  • Answering client questions
  • Coordinating requests across teams
  • Sharing progress reports

IT & Technical

This team handles the technical side that keeps everything running. They look after hosting, security, tracking and integrations behind the scenes.

  • Hosting, domains and security
  • Analytics and call tracking setup
  • Tool and form integrations

Want to work with an agency that puts its fees on the line?

Start with a free visibility review — we'll show you where you rank and what it takes to win your market.

Get in touch

Request your free quote

Tell us about your business and we'll get back to you within one business day.

  • Reply within one business day
  • Free visibility review of where you rank
  • Month-to-month — no long-term contracts
  • 6-month Performance-Backed Billing on SEO (terms apply)

Prefer to pick a time? Book a free 30-minute call.

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